Strong isa practice.
Train it three days a week with a coach who knows your name, your lifts and the week you just had.
12-wk
Programs
500+
Athletes
92%
Completion
Conditioning block — week 6
+42 kg squat
Marta L · 16 wks
First strict pull-up
Dana W · 9 wks
−14 kg
Sara M · 20 wks
140 kg deadlift
Jess K · 12 wks
Postpartum comeback
Amie R · 24 wks
3 years injury-free
Masters crew · 55+
Programs
Pick your next block.
Foundation
$79
Learn the big lifts from zero — squat, hinge, press and pull with confidence, three sessions a week.
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Most popular
Strength Block
$99
A progressive 12-week block built around the big three, with weekly video form reviews from your coach.
View program
Engine
$69
Kettlebells, sleds and intervals — build an engine that carries your strength through real life.
View program
Every lift reviewed weekly
The method
Coached by a lifter, not an algorithm.
Every Forge & Form program is written and reviewed by Coach Dana Reeves — ten years under the bar, five years coaching busy people from their first empty-bar squat to national-level meets.
Meet your coachMember results
Proof over promises.
I came in scared of the barbell and left my first meet with a 105 kg squat. Dana watched every single top set for sixteen weeks — I never once felt like a number in a spreadsheet.
Marta Lindqvist
+42 kg squat · 16 weeks
Two kids, a full-time job, and I still hit my first strict pull-up at 41. The programming flexed around my weeks instead of guilt-tripping me about them.
Nadia Whitfield
First strict pull-up · 9 weeks
The community thread is the reason I'm still here. Someone noticed when I skipped a week — that had never happened in ten years of gym memberships.
Marcus Ellison
140 kg deadlift · 12 weeks
The crew
Train alone. Never on your own.
Every program includes the Forge & Form members' community — daily check-ins, form-check threads, monthly challenges and a crew that notices when you go quiet.
Daily accountability check-ins
Form-check video threads
Monthly team challenges
Live Q&A with Coach Dana every week
FAQ
Before you ask.
Anything else — the fastest answer is the contact page, and the honest answer is usually “yes, you can start where you are.”
Yes — that's exactly what Foundation is for. You'll start with the empty bar (or less), learn each lift step by step, and Dana reviews your videos every week so you're never guessing about form.
Three sessions a week, 45–70 minutes each. Every program has a written minimum-effective version of each session for the weeks when life happens.
A barbell, plates and a rack cover most of it. Engine runs on kettlebells and open floor. During checkout you'll flag what you have and your program adapts to it.
Film your top sets on your phone and drop them in your training thread. Dana reviews every lift within 48 hours with voice-over cues, and your next week adjusts accordingly.
Switch any time — your history moves with you. Programs are one-time purchases; the community membership is monthly and cancels with one click, no lock-in.
No contracts · Start any Monday
The bar is loaded.
Pick a program, meet your coach and put your first session on the calendar this week.