Add 40 kg to your total in one honest block.
Twelve weeks of squat, bench and deadlift programming written around your schedule, your kit and your history — with a coach who watches every top set you film.
Strength Block · 12 weeks — One payment. Lifetime access to this block.
This block is for you if
You can already squat, bench and deadlift without needing someone to teach the pattern from scratch.
You have four sessions a week you can actually protect, and a barbell to use in them.
You have been training a while and progress has gone flat — you suspect the problem is the plan, not the effort.
You will film a set and send it, even when the set was ugly. Especially then.
Give this one a miss if
You are brand new to the barbell — start with Foundation, then come back stronger and get more out of this.
You want a meal plan and a body-fat target. This block is about what you can lift, not what you weigh.
You are mid-rehab on an injury that has not been cleared. 1:1 coaching is the right door for that, not a fixed block.
The block, week by week
Four phases, and you always know which one you are in.
Weeks 1–3
Calibrate
Technique · baseline testing
We find your real working weights instead of the ones you remember from your best month. Volume sits deliberately low and technique work is heavy — most people add reps here before they ever add plates.
Everything in the block
The 12-week block itself
Four sessions a week, every set, rep and RPE prescribed. Delivered week by week so you train the block, not the spreadsheet.
$180
Weekly video form review
Film a top set, upload it, get a timestamped voice note back within 48 hours. This is the part that actually moves the numbers.
$120
Auto-regulation rules
What to do on a bad day, a missed week or a good day — written into the plan so you never have to guess or start over.
$40
Warm-up and accessory library
Filmed demonstrations for every movement in the block, plus swaps for the kit your gym does not have.
$50
Members' community access
The training thread, the monthly Q&A call and the people who notice when you go quiet for a week.
$40
Total value
Member results
Proof over promises.
I came in scared of the barbell and left my first meet with a 105 kg squat. Dana watched every single top set for sixteen weeks — I never once felt like a number in a spreadsheet.
Marta Lindqvist
+42 kg squat · 16 weeks
Two kids, a full-time job, and I still hit my first strict pull-up at 41. The programming flexed around my weeks instead of guilt-tripping me about them.
Nadia Whitfield
First strict pull-up · 9 weeks
The community thread is the reason I'm still here. Someone noticed when I skipped a week — that had never happened in ten years of gym memberships.
Marcus Ellison
140 kg deadlift · 12 weeks
Start the block
Fourteen days, no argument
Run two weeks of the block. If the programming is not obviously better than what you were doing alone, email us and the whole thing is refunded — you keep the training you already did. We have never asked anyone to prove they tried.
- The 12-week block itself
- Weekly video form review
- Auto-regulation rules
- Warm-up and accessory library
- Members' community access
Strength Block
12 weeks · one payment
$99
Demo checkout — connect your product in Settings → Order Form, then switch Demo mode off in Live Controls to take real payments.
By enrolling you agree to our terms and privacy policy.
FAQ
Before you ask.
Anything else — the fastest answer is the contact page, and the honest answer is usually “yes, you can start where you are.”
Yes — that's exactly what Foundation is for. You'll start with the empty bar (or less), learn each lift step by step, and Dana reviews your videos every week so you're never guessing about form.
Three sessions a week, 45–70 minutes each. Every program has a written minimum-effective version of each session for the weeks when life happens.
A barbell, plates and a rack cover most of it. Engine runs on kettlebells and open floor. During checkout you'll flag what you have and your program adapts to it.
Film your top sets on your phone and drop them in your training thread. Dana reviews every lift within 48 hours with voice-over cues, and your next week adjusts accordingly.
Switch any time — your history moves with you. Programs are one-time purchases; the community membership is monthly and cancels with one click, no lock-in.